This book empowers community managers and encourages corporate leaders looking to build social media strategies to get involved in the online conversation. It is a playbook for those interested in creating online communities on exactly what it takes to be successful. After reading this book, you will learn how to start discussions and bring people together online through various tactics on multiple platforms. You will also have practical tips that can be implemented immediately, regardless of their age of your community or stage of its development. Can you afford not to read this book?
Also includes a foreword by Peter Shankman of HARO fame.