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Title details for Inside Larry's and Sergey's Brain by Richard L. Brandt - Available

Inside Larry's and Sergey's Brain

by Richard L. Brandt
Erik Synnestvedt
Audiobook
1 of 1 copy available
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1 of 1 copy available
An in-depth look at the strategies of Google's shockingly successful founders
You've used their products. You've heard about their skyrocketing wealth and "don't be evil" business motto. But how much do you really know about Google's founders, Larry Page and Sergey Brin?
Inside Larry and Sergey's Brain skips past the general Google story and focuses on what really drives these men and where they will take Google in the future. Richard L. Brandt shows the company as the brainchild of two brilliant but individual men and looks at Google's business decisions in light of its founders' ambitions and beliefs.
Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Larry is more socially awkward and rarely volunteers to answer questions. Sergey is more poised but is also shy with outsiders.
Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the secret society that is Google, as well as clarifying a number of misconceptions.
For instance, it may seem more and more that Google wants to be something other than a search company as it expands into e-mail, cell phones, Web browsers, wiki information sites, social networks, and photo editing. But actually, Larry and Sergey just define search a little differently from everyone else. They also like to act as catalysts for change in industries (such as telecommunications) that affect their business.
Theoretically, any of half a dozen competitors could have gotten where Google is today. But in reality, none of them could have been Google, because they didn't have Larry and Sergey.

  • Creators

  • Publisher

  • Release date

    October 20, 2009

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9781469026411
      • File size: 179983 KB
      • Duration: 06:14:57

  • Languages

    • English

  • Reviews

    • AudioFile Magazine
      If you use Google daily for your searches, don't you wonder how it works and why it's so successful? Through the opinions of the author and many commentators, we learn how the intelligence and compatible business philosophies of Larry Page and Sergey Brin have made them billionaires as the founders of Google. Their core belief--"Don't be evil"--has won customer approval and differentiated Google from many other search engines that have been unable to resist the urge to mix information with advertising. The journalistic style of the author and his many quoted sources features short bullet-like statements. Narrator Erik Synnestvetd harmonizes with the barrage method of commentary, sometimes at the sacrifice of listeners knowing who said what. His brisk pace, clear enunciation, and mastery of the vocabulary make him an excellent choice for revealing Google's secrets. J.A.H. (c) AudioFile 2009, Portland, Maine

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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